Vojinovic I.   Despotovic-Zrakic M.   Milutinovic M.   Simic K.   Vukmirovic A.  

Leveraging internet marketing campaigns through social network analysis

Докладчик: Vojinovic I.

This paper presents a method of applying social networking and semantic web technologies in internet marketing. The research subjects are methods and principles of data collection from social networks and their subsequent enrichment with semantic web technologies using several web services and APIs. Current trends, practices, problems, and limitations of direct marketing are analyzed, and used to enhance the marketing processes. The model is implemented and tested by developing and using a web application in direct marketing processes of Faculty of Organizational Sciences.